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Michael Bergdahl
About Michael Bergdahl :
Michael Bergdahl is a professional international business speaker, author and turnaround specialist. Bergdahl worked in Bentonville, Arkansas for Wal-Mart, as the Director of “People” for the headquarters office, where he worked directly with Wal-Mart’s founder Sam Walton. It was Sam Walton who gave Bergdahl the nickname, “Bird Dawg!” Previous to Wal-Mart he worked in the FMCG Industry for PepsiCo’s Frito-Lay Division in the sales organization and headquarters HR staff assignments. Bergdahl has 26 years of Human Resources experience. He’s an experienced turnaround specialist who has participated in two successful business turnarounds. (American Eagle Outfitters, VPHR & Waste Management, RVP HR). Bergdahl is a graduate of Penn State University with a degree in Behavioral Sciences. He earned a Senior Professional in Human Resources (SPHR) Certification from the Society for Human Resources Management.
Wal-Mart Competition Authority: Michael Bergdahl is considered an authority on Wal-Mart Competition. He has appeared on CNN, CNBC, CNN FN, MSNBC, CNN International, Univision, CBS National Radio and Bloomberg TV. He has participated in internationally televised news debates on “Power Lunch”, “On the Money”, “Morning Call”, and “Closing Bell”. Articles written by him, and articles written by others about him and his books, have appeared in business newspapers and magazines around the world.
His Books:
He wrote his first book about “The Strategies of the World’s Largest Company”, entitled: What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World. His second book is written about “The Tactics of the World’s Richest Man”, entitled, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results. Note: Rob Walton, the current Chairman of the Board of Wal-Mart and son of Sam Walton, wrote the Foreword for “The 10 Rules of Sam Walton” book. Both of these books were published and distributed internationally by John Wiley & Sons. Translated versions of his books are available in Russian, Thai, Indonesian, Korean, Simplified Chinese, Traditional Chinese, Vietnamese, and Spanish.
Professional International Speaker: He has spoken professionally in cities on six continents including:
* Brisbane, Australia * Beijing, China * Melbourne, Australia * Vancouver, British Columbia * Mumbai, India * Toronto, Ontario * Bangalore, India * Mont Tremblant, Quebec * Caracas, Venezuela * Bogotá, Colombia * Panama City, Panama * Cologne, Germany * Istanbul, Turkey * Malaga, Spain * Moscow, Russia * Port Douglas, Australia * Santiago, Chile * Durban, South Africa * Delhi, India * Kiev, Ukraine * Valladolid, Spain * and across the USA *.
His Speeches:
Michael Bergdahl is a professional international business speaker with substance, who is one part business, one part inspiration and one part storyteller. He customizes his speeches or workshops to fit the conference theme, and he designs his messages to teach others the Best Practices of Wal-Mart. He presents keynote speeches, half day programs and full day “Master Classes”. In his speech, “Growing Your Business the Sam Walton and Wal-Mart Way” (a.k.a. Picking Wal-Mart’s POCKETS), Bergdahl unveils the best practices of Wal-Mart, and the success secrets of Sam Walton. Audience members will learn the “Tactics of the World’s Richest Man”, Sam Walton”, and the “Strategies of Wal-Mart, the World’s Largest Retailer.”
His Audiences:
Michael Bergdahl has spoken at association and business conferences, in the USA and Internationally to Retailers, Non-Retailers, Manufacturers and Suppliers. He speaks to a wide variety of audiences including Sales, Customer Service, IT, Supply Chain/Logistics, Franchisees, Financial Services, Real Estate Developers, Property Managers, Leasing Agents, Retail Managers, Brand/Marketing Professionals, Human Resources, Plant Managers, Engineers, DC Managers, Operations Managers, Product Manufacturers / Suppliers / Buyers, Pharmacists, Bankers, Credit Union Directors, Presidents, Entrepreneurs, College Students, CEO’s, CIO’s, CTO’s, and CFO’s. He has spoken at events for Wal-Mart’s current suppliers, and its direct competitors, who are interested in improving their ability to compete successfully in a Wal-Mart World!
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Books by Michael Bergdahl :
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The 10 Rules of Sam Walton
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The 10 Rules of Sam Walton: Success Secrets for Remarkable Results
"Sam Walton, the founder of Wal-Mart, is one of the most successful entrepreneurs of our time. As a continuous learner, Walton was committed to constantly increasing his own knowledge. He challenged existing business theories and paradigms by developing and implementing a new set of rules and used this new information to build and improve every aspect of Wal-Mart. During his career, Walton developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were ten key result areas that he considered pivotal to his own success. In the The 10 Rules of Sam Walton, author Michael Bergdahl reveals these ten rules and examines them in detail. Each of these rules–from Rule 1: Be passionately committed to achieving success, to Rule 10: Be different, challenge the status quo–are easily understandable and can be duplicated by all company leaders. But, like so many things Wal-Mart does, they require a high degree of organizational discipline to implement. Often, it is the breakdown in execution of the strategies–not the strategies themselves–that lead to business failures. In this book, Bergdahl shows readers how Wal-Mart does it, and how they can too. As a former Wal-Mart employee, Bergdahl had the opportunity to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout pages of the The 10 Rules of Sam Walton.
Michael Bergdahl (Pittsburgh, PA) worked with Sam Walton as the Director of the Home Office People Division for Wal-Mart. Currently, Mike is a full-time speaker and business coach–drawing on his 27 years of business experience in retailing."
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What I Learned from Sam Walton
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Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton." -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Don't try to compete on price; differentiate your product selection. O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs. T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.
More details
What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World
By Michael Bergdahl
Published by John Wiley and Sons, 2004
ISBN 0471679984, 9780471679981
237 pages
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